Miley Cyrus is rewriting the rules of fashion fame as the new face of Maison Margiela’s fall-winter 2025 campaign. Shot by the legendary Paolo Roversi, the images feel like hauntingly beautiful portraits rather than traditional ads.
Maison Margiela Fall/Winter 2025 Campaign
It’s stripped down, raw, and mesmerizing. They prove Miley can be just as magnetic in an oversized coat or crisp white shirt as she is on stage. The campaign captures Maison Margiela’s signature edge with a dreamy twist.
Stylist Robbie Spencer leans into exaggerated silhouettes. Think sculptural coats, dramatic collars, and artfully undone shirting. Makeup artist Lucia Pica adds a surreal touch with brushed-on details that feel almost painted, while hair by Eugene Souleiman keeps the vibe sleek and sculptural.
Every element works together to highlight Miley’s fearless persona, elevating her from pop provocateur to fashion muse. These images are a bold reimagining of modern glamour. By merging Cyrus’s unapologetic energy with Margiela’s avant-garde DNA, the campaign reminds us that style isn’t about perfection.
