Jennifer Lawrence takes center stage in Longines’ new PrimaLuna campaign, delivering a modern grace. Shot inside a softly lit theater, the Oscar-winning actress captures the quiet magic of the moment. One where light, time, and beauty intertwine.
Longines PrimaLuna Watch
Wearing a sleek black satin dress that skims her figure, Lawrence lets the PrimaLuna watch do the talking. The redesigned timepiece, with its delicate curves and moonphase display, reflects Longines’ signature mix of Swiss precision and feminine sophistication.
In certain shots, she wears the standout blue mother-of-pearl model, its sapphire-set bezel glowing like a constellation on her wrist. Her golden hair falls in polished waves with curtain bangs framing her face. It’s a style that feels both effortless and cinematic.
The setting has rows of amber seats and warm stage lights. It’s as if she’s caught in a moment between performances. As Longines’ Ambassador of Elegance, Jennifer Lawrence looks refined yet real, luminous yet grounded.
