Apple Martin is back, and she’s doing it the Self-Portrait way: soft, bold, and impossible to ignore. The rising style name stars in Self-Portrait’s Portraits of Apple 2026 campaign, photographed by Ryan McGinley with styling by Mel Ottenberg.
It’s her second partnership with the brand, after appearing in a Self-Portrait campaign last year. This season, the mood feels more grown-up. Apple is set against wide-open nature, with tall green grass, shady trees, and a quiet lake that looks straight out of a summer daydream.
In one striking Self-Portrait image, she wears a bubblegum pink mini dress with a flouncy hem, standing still as the wind moves through her hair. Another shot leans playful, featuring a pale pink knit peice with dark trim, styled with simple heels and a fresh, bare-faced vibe.
By the water, the looks turn airy and romantic. Apple steps into a cream draped dress, posed like a modern dancer, then switches to a light blue long-sleeve dress while lounging across a tree branch above the lake.
Founder and creative director Han Chong says the new portraits show “a more reflective evolution of her personality,” adding, “There’s a maturity and steadiness to the imagery.”
